Dare, a brand under PT. Silitonga Lestari Indonesia, stands as a beacon of creativity and innovation in the fragrance industry. Co-founded by the visionary husband and wife duo, Diah Ayu Lestari and Reuben Silitonga, Dare is more than just a company—it’s a passionate endeavor to empower local brands and entrepreneurs in realizing their dreams of crafting their own perfume lines.

“Redefine the landscape of Indonesian perfumery, placing it firmly on the global map.”

ABOUT US

MISSION

Our mission at Dare is threefold.

End to End Solutions

We provide end-to-end perfume production solutions, guiding local brands through every stage of the process—from scent creation and branding to legal compliance, production, packaging, and beyond. Our goal is to simplify the journey for entrepreneurs, ensuring that no dream goes unrealized due to logistical barriers.

Accessibility

We understand the hurdles posed by high minimum order quantities (MOQ) in the industry. That’s why we’re dedicated to making perfume production accessible to all, regardless of scale. By catering to small-scale productions, we empower local businesses to enter the market without the burden of financial constraints, fostering a culture of entrepreneurship and innovation.

Education and Empowerment

Knowledge is at the heart of what we do. Through our workshops and educational initiatives, we empower aspiring perfumers and entrepreneurs with the skills and insights needed to thrive in the competitive world of perfumery. Led by our co-founder and head perfumer, Diah Ayu Lestari, we instill the importance of scent creation and assist brands in developing their unique scent DNA, ensuring they stand out in the market.

OUR RECENT COLLABORATIVE CLIENTS

We have collaborated with clients across various industries, facilitating impactful workshops for their employee engagement and KOL engagement initiatives.

Parfume Workshop

Branding

HAKI

BPOM

Production
OEM/ODM

Bottle Design

Bottle Coloring & Screen Printing

Others

Connect with us

DARE jakarta

Komplek Perkantoran Pejaten

Jl. Pejaten Raya.2 Blok 5 Kavling 2, Pejaten Bar., Ps. Minggu Jakarta, Daerah Khusus Ibukota Jakarta 12510

+62 212-3165-634

DARE bali

Jalan Kamboja, Mengwi, Gg. Dara 3

Badung, Bali 80351

DARE perfume bar & store

Urban Forrest 3rd Floor, inside Manifest

Jl. RS. Fatmawati Raya No.45, Cilandak Bar., Kec. Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12430